How to Land Your First Sponsorship
You do not need huge numbers to work with brands — you need the right pitch. A practical playbook for your first paid partnership.
Brands care about engagement and fit more than raw viewership. A 50-viewer stream with an active chat in a niche the brand wants is a better buy than a quiet 500-viewer stream.
Build a one-page media kit#
Your media kit needs four things: who you are, who watches you, your numbers, and three ideas for how you would feature the brand. Ideas are what separate you from the pile — anyone can send a follower count.
Pitch products you already use#
Start with products you already use. Authenticity is the whole product you are selling, and a genuine on-stream mention you can screenshot is the best opening line a cold email can have.
Price your first deal to win it. The first sponsorship is a case study you will use to land the next five at proper rates.
Written by
LowcoThe CEO of Streaming
Full-time streamer for 8+ years, Twitch Partner, and founder of StreamerSquare. Lowco has helped hundreds of creators grow from their first stream to Partner.
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